Guest speakers, Marlene Powell, Allan Hirsch and Sarah Swainson.

Our sixth monthly entrepreneurs workshop was a resounding success! Everyone wants to know how to close the deal, and they were given advice on how to do this by 3 top entrepreneurs. GetUNoticed is excited that this initiative, that they created with support from Business Coach, Marlene Powell, Margaret Hirsch and the Hirsch’s PR team to help fledgling entrepreneurs grow their businesses, has become such a popular event in the business calendar.

Closing the deal is what the July Entrepreneurs Workshop was all about this month, with 60 entrepreneurs and small business owners joining three top speakers to learn the finer points on how to do this. The event was organised by the Hirsch’s PR team and held in their Training Centre in Umhlanga.
Founder and CEO of the Hirsch Group, Allan Hirsch, gave the audience an insightful glimpse into how important it was to listen to the customer, empathise with them and make them feel like business class passengers on an airline! “Get to know who you are dealing with, know your product inside out and find the right time to close the deal. People don’t like to be pushed.” Allan advised.
Successful entrepreneur, Sarah Swainson, who founded an online bra, swim and sleepwear company, and Pawfect, an online shopping company for pets, explained the importance of creating trust – particularly in the lingerie industry. She said that at the same time, one should give online shoppers something totally out of the ordinary to make them come back for more. She used the example of how she had put her black Labrador, George, in place as the “spokes person” and CEO of Pawfect, and how well customers responded to correspondence with George. Gimmicky, but a winner. Sarah also explained the importance of giving something free to “members” of Pawfect. Free deliveries, for instance, worked well once the pricing structure was sorted out.
Well known Business Coach and the regular anchor of the Entrepreneur Workshops, Marlene Powell, summed up the day’s proceedings with advice on putting healthy business practices in place before getting to the closing deal stage. ; “Do what you fear most first – every day; Understand that your profit is more important than your turnover; It is more important to work on your business and not in it; Look after existing clients before bringing in new clients.” She said.
The next Entrepreneurs Workshop will be held on Friday, August 16 at 11.30 for 12.00 in the Hirsch Training Centre, Hirsch Umhlanga. To celebrate Women’s Month, it will feature four top business women who will share their stories and advice on how they created successful businesses despite hurdles that they had to overcome on their journey.

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