It’s about more than selling property, it’s about selling yourself, building trust and creating relationships that last.
What does it take to stand out in today’s competitive property industry? Is it knowing the market, closing more deals or simply being a great salesperson? According to the experts who recently gathered at the Be A Cut Above the Rest workshop, hosted by Get U Noticed client, Noeleen Naidoo and her team from Ingwe Property Co., it’s a combination of all three – with a healthy dose of knowledge, integrity and the right mindset!
Held at the Gateway Hotel and sponsored by Brett Smith and Hamilton Attorneys, the workshop brought together property professionals for a day of valuable insights, practical advice and plenty of food for thought.
Getting the legal side right
One of the highlights was the legal panel discussion, featuring attorneys Brett Smith and Sandra Hamilton, who unpacked some of the challenges agents regularly encounter when dealing with property transactions.
Topics included how agents can help ensure a smooth transaction, the importance of being involved in the transfer process, what to do when a sale falls through and why requesting proof of funds is so important.
The panel also tackled non-disclosure of property defects, restrictive conditions of title, verification of signatures and the often-confused difference between settlement figures and cancellation figures.
The message was clear: having a good understanding of the legal side of property is not just an added advantage – it can make all the difference to the experience of both buyers and sellers.
Noeleen Naidoo: Consistency and integrity count!
Noeleen reminded delegates that success in property is not simply about the number of transactions completed.
Consistency beats intensity, and integrity is absolutely vital in an industry built on trust.
One of the strongest takeaways from her presentation was:
Transactions generate income, but relationships build careers.
A timely reminder that looking after clients, building trust and maintaining relationships long after a deal has been signed are what create lasting success.
Vinesh Maharaj challenges agents to think differently
Sales expert and Get U Noticed client, Vinesh Maharaj certainly gave delegates plenty to think about, challenging them to look at their approach to selling and the way they see themselves in the industry.
His message? Before you sell a property, you need to sell yourself!
He encouraged agents to build their personal brand, develop confidence and create the kind of impact that makes clients want to work with them.
Some of his key takeaways included:
• You can choose to react or respond – the choice is yours.
• Changing your mindset is essential if you want to become a better salesperson.
• Life is about choices, so raise your commitment to what you want to achieve.
• Make it a habit to be amazing!
• Never underestimate the power of referrals and introductions – always ask!
He also challenged agents to think bigger about their position in the property industry and what it takes to become a recognised leader in their market.
Samsung adds a little fun to the mix!
It wasn’t all serious business! During the half-time break, The Samsung Gateway team (Samsung Concept stores are all powered by Hirsch’s) was in the house, putting delegates to the test with an impromptu quiz and handing out some exciting lucky-draw prizes. A fun addition that brought a little extra energy to an already inspiring day.
The takeaway? Keep growing, keep learning and keep raising the bar!
The Be A Cut Above the Rest workshop reinforced an important message: success in property is about much more than selling houses. It’s about continually developing your skills, understanding the industry, building trust and being prepared to adapt.
A big thank you to Noeleen Naidoo and the Ingwe Property Co. team, Brett Smith, Sandra Hamilton, Vinesh Maharaj and all the contributors who made the day such a worthwhile experience.
Because in a competitive industry, being good is great – but being a cut above the rest is what makes you memorable!
