OPENING NEW DOORS TO CONNECT WITH CUSTOMERS IN DIFFICULT TIMES.

SALES AND MARKETING – OPENING NEW DOORS TO CONNECT WITH CUSTOMERS IN DIFFICULT TIMES.

A Get U Noticed initiative, Hirsch’s Entrepreneurs Workshops are held on a weekly basis (Friday between 11 and 12. Contact Shane on shane@hirschs.co.za for the link) and hosted by Margaret Hirsch, Executive Director at Hirsch’s and Business Coach Marlene Powell a top, award winning coach with Action Coach. They have given small business owners and entrepreneurs who recently started up in business valuable insights into making their businesses relevant and profitable during the pandemic.

The theme for the month of July has been centred on Sales and Marketing, and top speakers from various industries have been invited to come on the virtual workshops as panellists to give attendees advice and encouragement on finding new ways to market their businesses and help with sales growth.

Last week, Founder of Amari Marketing and Communications, Dimakatso Moloantoa gave an insightful talk on marketing strategies that she has used with clients during Lockdown. “You need to know who your target market is now more than ever before.” She explained and added that we have more power now than ever before as to who sees our content. “Target Market segmentation is important right now. It’s the process of dividing a target market into smaller, more defined categories. It divides customers into groups that share similar characteristics – such as demographics, interests and needs.” Dimakatso pointed out.

Dean Daffue GTM Manager of LG Electronics, also joined the panel and explained that most businesses have pivoted their businesses to suit their market. “If it means giving your place of work a carnival theme to attract business – then do it! People won’t forget you!” he said.

Sales Matter! Is the title of the workshop on July 24, and guest speakers include successful marketeer Nox (Nokuthula) Magwaza, the Founder of Bloom Marketing and Jon Lopes, Managing Director of Compreforce. Book your seat now. Remember the link comes from shane@hirschs.co.za

Glenda Thompson.
Get U Noticed.

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