Award winning business coach with ActionCOACH, Marlene Powell, has been on a mission over the last six months to help businesses survive and pull ahead in this difficult time in our history. To this end, she has co-hosted (with Margaret Hirsch) the Hirsch’s Entrepreneurs Workshops that are held on a weekly basis for fledgling entrepreneurs, she started a popular and unique virtual networking forum BizCAFE B 2 B Networking group for established SMME’s and she pinpoints certain aspects in the business toolbox and holds interactive workshops for medium to large businesses.
Recently she focused her attention on marketing, and hosted a virtual event for business owners around the country, discussing the importance of marketing in business. Said Marlene “Firstly you need to know exactly who your market is. Who are you aiming your product at? You have got to have multiple ways to market your business, using both the traditional and digital route. Then test and measure. Find out what is working for your business. Marketing is a vital part in any business. If you don’t feel comfortable marketing yourself and your business, bring in an expert who will happily do this for you, this will help you free up time which is extremely important if you want more quality of life as a business owner. Make the journey of growing your business an enjoyable one. With a solid marketing system in place that will help you increase sales and profit, you won’t go wrong.”